G’day Australia. Spotify here.

Spotify, the leading digital music service, is available in Australia from today. We’re very happy to be here.

Spotify is a new way to listen to music, giving you instant, on-demand access to more than 16 million tracks on your computer, mobile phone, iPad and beyond, so you can enjoy music whenever and wherever you like.

Offering a truly free music service, Spotify is loved by more than 10 million people across the globe. No gimmicks, no trial period, no catches – just listen and love it, month after month.

Simply search for any artist, song or album and start playing. Create playlists, share music with friends and check out what others are listening to. Spotify’s seamless Facebook integration takes enjoying music with friends to a whole new level. Music has never been this social.

Want more? Spotify Apps offers a whole new world of music discovery and we’re extremely proud to announce the launch of the Triple J app in Australia. The app, which has been specially created for Spotify users, will showcase new tracks on Triple J Hitlist, featured albums, and include past Hottest 100 countdowns. The app will also feature all the latest music news.

Other great apps include TuneWiki, letting you sing along to your favourite lyrics; Rolling Stone Recommends, giving you the latest reviews; or find out which of your favourite bands are touring near you with Songkick Concerts.

“We’re unbelievably excited to be here,” says co-founder and CEO Daniel Ek. “Australians are massive music fans and we’ve created a service that we know they’ll love.”

He continues: “Spotify offers everything you could possibly want from a music service: it’s free, it’s fast, it’s easy to share and with more than 16 million songs we have one of the biggest on-demand music libraries in the world.”

He adds: “Music is inherently social. That’s why we built the best social features into Spotify for easy sharing and the ultimate in music discovery.”

Spotify offers three great services, from absolutely free to paid subscriptions:

Spotify Free – the unsurpassed, totally free music service. Enjoy free, on-demand, buffer-free access to more than 16 million songs on your computer. No gimmicks. Just listen and love it, month after month after month. Manage your own music files through Spotify, and sync them with your mobile or iPod. With occasional advertising. All Spotify users enjoy unlimited free, ad-supported music.

Spotify Unlimited – all the special features of our free service but with uninterrupted, ad-free access to Spotify on your computer. All for only $6.99 a month.

Spotify Premium – the all-singing, all-dancing, top-of-the-range Spotify experience. Premium gives you access to all the music, all the time. Listen online or offline, on your computer, your mobile phone, tablet and a whole heap of other devices. Enjoy enhanced sound quality and access to exclusive content, competitions and special offers. Premium costs just $11.99 a month.

“Spotify is a game changer,” says Kate Vale, Spotify’s Managing Director Australia and New Zealand. “This is a revolutionary new music service that’s free, simple, and provides lightning-fast access to one of the world’s biggest music libraries. We hope Australian music fans will love Spotify as much as they do across Europe and the US.”

Spotify was launched in Sweden in 2008 by Ek and Martin Lorentzon, out of a desire to develop a better, more convenient and legal alternative to music piracy. Since then, Spotify has become the world’s largest and fastest growing music service of its kind.

Spotify launches with deals in place with all four major labels, APRA and a raft of independent labels.

Click here to listen to our G’day Australia playlist

For media images and video, please visit: https://spotify.box.com/s/3b817a380ee10a29a6de

For more information or to sign up for Spotify please go to www.spotify.com.

EDITORS’ NOTE: See below for quotes from labels, industry and artists.

About Spotify

Spotify is an award-winning digital music service that gives you on-demand access to more than 16 million tracks. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Since its launch in Sweden in 2008, Spotify has become the largest and most successful music service of its kind, with more than 10 million active users and more than three million paying subscribers. Spotify is now available in 15 countries around the world: Germany, US, UK, Sweden, France, Spain, Netherlands, Finland, Norway, Denmark, Austria, Switzerland, Belgium, Australia and New Zealand. www.spotify.com

Quotes

LABELS

“Having used and loved streaming services, including Spotify for a number of years I’m very pleased that Spotify is about to arrive down under… I can now pay my subscription in $’s. For those who haven’t used a streaming subscription service yet… your music adventure is about to commence, this will change the way you listen to and discover music – don’t miss out on the fun!”
Beth Appleton, Director of Marketing, Warner Music Australia

“Spotify is a music lover’s heaven. It’s a great destination to legally discover and enjoy new artists and music.”
Mark Poston, Chairman, EMI Music Australasia

“Universal Music has a track record of supporting and encouraging innovative new music services and we are proud to be a part of the launch of Spotify Australia. As the Australian digital music market matures the addition of Spotify will see incremental revenue across the market as has been the case in other parts of the world. I have had the pleasure of using the new Spotify service and am addicted, it is a fantastic platform for all of us who love music to not only enjoy what we love but to share that experience with our friends .”
George Ash, President Australasia, Universal Music

INDUSTRY

“Spotify provides a wonderful legitimate avenue by which music lovers can consume music online and on-demand. We are excited to welcome Spotify to the Australian market and believe music fans across the country will feel the same.”
Dan Rosen, CEO ARIA

ARTISTS

“Spotify is the future for listening to music…”
Stan Walker

“It’s been long awaited but Spotify is finally here for us Aussies, and the rest of the world!!”
Strange Talk

“We’ve been missing out! Stoked to finally be able to use Spotify in Aus! Doesn’t get much better than that.”
Jenna McDougall, Tonight Alive

“We’ve been on Spotify in the US for a while now and we’re pumped that it’s coming to Oz. It’s hands down the best way for folks to discover, share and fall in love with new music!”
O’Shea

Further information

For more information, please contact:
Sam Pearson
Access PR
T: 0415 271 911/02 9292 7005
E: sam@accesspr.com.au

Andrea Kerekes
Access PR
T: 0418 427 412/02 9292 7002
E: andrea@accesspr.com.au

Facebook: http://www.facebook.com/Spotify
Twitter: @SpotifyOz