Hello America. Spotify here.

Spotify, the largest and fastest growing music service of its kind, is available from today in the US. We’re massively excited to be here.

Spotify is a new way to manage your music, discover new tracks and share songs and playlists with your friends. Now you can enjoy music whenever and wherever you like.

More than 10 million Europeans can’t be wrong, surely?

OK, so they are wrong when it comes to spelling ‘favourite’ and ‘doughnut’. But they know a great music service when they see it.

Spotify was launched in Sweden in 2008 by Daniel Ek and Martin Lorentzon, out of a desire to develop a better, more convenient and legal alternative to music piracy. Spotify is now the second single largest source of digital music revenue for labels in Europe (IFPI, April 2011), making sure that artists get a fair deal.

Spotify has more than 10 million registered users and more than 1.6 million paying subscribers across 7 countries in Europe; the US marks the 8th territory. With a ratio of well over 15% paying subscribers to active free users, Spotify is the largest and fastest growing service of its kind.

One lean, green, music machine

  • Spotify gives you on-demand access (with no buffering) to a library of millions of songs. What’s more, you can import the MP3s you already own with just one click, to create a mighty music player. And with Spotify, there’s no need to skip tracks you don’t like. Why? Because you choose the music in the first place.

  • It’s super simple to create and manage all your playlists with Spotify – our users have made and shared over 250 million of them so far. You can also discover the most popular playlists on sites like www.sharemyplaylists.com and www.bbcify.com, or use clever sites like www.spotiseek.com to create playlists of new music based on your favorite artists.

  • Music is made for sharing. Simply drag and drop music to your Spotify friends, or share with them via Facebook, Twitter, email and SMS. See your friends’ top tracks, artists and playlists via their Spotify profiles, subscribe to their playlists and drop tracks into their Spotify inbox. How very sociable.

  • Take your music with you by installing Spotify on your cellphone or iPod Touch. Wirelessly sync your MP3 playlists to listen offline and subscribe to Spotify Premium to combine your own music with access to our catalogue of million of tracks. It’s the perfect music player.

The Land of the Free, the Unlimited and the Premium

During our invite-only beta phase, Spotify offers three great services, from absolutely free to paid subscriptions. All of Spotify’s services include the features listed above.

  • Spotify Free – the unsurpassed free music service. With an invite, enjoy on-demand, buffer-free access to millions of songs on your computer, great social features, manage your own music files through Spotify, and sync with your cellphone or iPod. Features occasional advertising.

  • Spotify Unlimited – all the special features of our free service but with uninterrupted, ad-free access to Spotify on your computer. All for only $4.99 a month.

  • Spotify Premium – the all-singing, all-dancing, top-of-the-range Spotify experience. Premium gives you access to all the music, all the time. Listen online or offline, on your computer, your cellphone and a whole heap of other devices. Enjoy enhanced sound quality and access to exclusive content, competitions and special offers. Premium costs just $9.99 a month (that’s the equivalent of a few fancy coffees).

  • Daniel Ek, Founder and CEO of Spotify, said: “We believe that music is the most social thing there is and that’s why we’ve built the best social features into Spotify for easy sharing and the ultimate in music discovery. Even if you aren’t a total music freak, chances are you have a friend who is and whose taste you admire. I’m looking forward to connecting with some of you in Spotify and discovering some cool new tracks.”

    Spotify’s US launch is in partnership with some of the biggest and most pioneering brands in the world, who want to help us spread the word of Spotify in the USA. Our exclusive launch partners are Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily. These brands will all be launching innovative campaigns in partnership with Spotify in the coming weeks and months.

    Ken Parks, Chief Content Officer and Managing Director of Spotify North America, said: “Spotify was founded as a better, simpler alternative to piracy. So making sure that the people who create the music prosper is hugely important to us. We have full catalogues from all the major labels and a raft of independent labels including those represented by Merlin, which means all of their artists are being fairly compensated for their creativity every time people enjoy music through Spotify.”

    Notes to Editors

    About Spotify

    Spotify is an award-winning digital music service that gives you on-demand access to millions of tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

    Spotify is available in 8 countries: USA, UK, Sweden, Finland, Norway, France, The Netherlands and Spain, with more than 10 million registered users, and over 1.6 million paying subscribers.

    Spotify works closely with a number of partners including Sonos, Logitech®, Onkyo and Shazam.

    www.spotify.com

    Further information

    For more information, please email the Spotify press office at press@spotify.com.

    Alternatively, please contact:

    Alison Bonny, Head of Communications, Spotify
    +44 (0)7802 430276 or alison@spotify.com

    Angela Watts, VP Marketing and Communications, Spotify
    +44 (0)7786 938871 or angela@spotify.com

    Angie Newman, Totally Splendid
    +1 206-795-7854 or angie@splendidcomms.com

    Deanna Davis, Totally Splendid
    +1 917-232-2432 or deanna@splendidcomms.com

    Product images, exec headshots and logo files can all be found here: www.spotify.com/press

    For press collateral including high resolution images, B Roll footage and biographies, and for interview requests, please contact press@spotify.com

    About The Coca-Cola Company



    The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company’s portfolio includes 15 billion dollar brands, including Coca-Cola, recognized as the world’s most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

    About Chevrolet

    Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.

    About Motorola Mobility


    Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people’s lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.

    About Reebok

    Reebok is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.

    About Sonos, Inc.

    Founded in 2003, Sonos is the leading manufacturer of wireless music systems. The Sonos Multi-Room Music System lets you stream all the music on earth in every room. Start with one room, then, expand anywhere to fill your home with wall-to-wall sound. Control all your music with free apps for your Android® smartphone, iPhone® or iPad®. Sonos gives you unlimited access to your personal music library, millions of songs and stations from the most popular music services, and over 100,000 free Internet radio stations, shows and podcasts. The award-winning Sonos Wireless Music System is available at more than 6000 retailers in over 65 countries worldwide; or direct from Sonos at www.sonos.com. Sonos is a privately-held company, headquartered in Santa Barbara, CA with offices in Cambridge, MA, Hilversum, Netherlands, Shenzen, China, and Penang, Malaysia.
    For more information visit www.sonos.com/spotify.

    About The Daily

    The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word. The Daily is a subscription-based news product, published 365 days a year, at the cost of $0.99 cents a week or $39.99 a year. For more information on The Daily go to: www.thedaily.com.