Introducing the Spotify Play Button

New Spotify widget makes adding great music to your website or blog as easy as one, two, free…

Calling all bloggers and web editors! Today we’re making Spotify available across the internet with the introduction of the Spotify Play Button – giving you the power to play any song, album or playlist in Spotify through your website instantly, legally and for free.

The new Spotify Play Button makes it easier than ever to deliver all the world’s music to your online fans. No more distracting banners and pop ups, no more legal takedowns, just millions of songs available in top quality audio.

“Today we’re giving every blogger and web editor the ability to light up the internet with music,” says Gustav Söderström, Chief Product Officer at Spotify. “Adding a personalised soundtrack to your website or blog has never been this easy.”

He adds: “You want to give your fans access to any song, album or playlist of your choosing and in its entirety, while ensuring people stay glued to your site. The Spotify Play Button does all of this for free, while making sure artists get paid for every play.”

We’ve teamed up with some of the best and brightest to offer the Spotify Play Button to their fans from today. Partners include Tumblr, The Huffington Post, ELLE , Entertainment Weekly, PEOPLE, Time Out Group (New York City, Paris, London), Rolling Stone, Mashable, FanBridge, ShareMyPlaylists.com, FanRx, Popdust, The Independent, the Guardian, NME, Wonderwall, The Fader, Pitchfork, Noisey.com, Chegg and SPIN.com.

The Spotify Play Button is now fully integrated into the Tumblr dashboard. So if you blog with Tumblr, just type in the song or album you want and Tumblr makes the widget for you to fit in your blog’s theme.

David Karp, Tumblr founder and CEO, comments: “We deeply value music as a form of creative expression. That Spotify now lets our users share from millions of their favorite songs is revolutionary, and as huge fans of the product we are absolutely overjoyed about this partnership.”

The Huffington Post has also teamed up with us for the first time, combining Spotify’s music know-how with the US news website’s editorial expertise.

“We’re always looking for surprising new ways to engage our users, and what better way than with music?” says Arianna Huffington, President and Editor-in-Chief of The Huffington Post Media Group.

Last month Spotify introduced a number of exclusive new features allowing users to discover, share and manage their music more effectively. Upgrades included the ability to connect directly with Facebook friends as well as play all your music files in Spotify.

She adds: “We’re delighted to partner with Spotify to introduce great music across The Huffington Post. Now, in addition to starting and joining conversations, our users can experience custom soundtracks – whether it’s upbeat workout playlists for our Healthy Living section or the latest crowd-moving party songs for the brides and grooms checking out HuffPost Weddings.”

Getting the Spotify Play Button for your website couldn’t be simpler: just grab any song, album or playlist URI from within Spotify and head to our developer website to get the embed link. That’s it!

Anyone new to Spotify will be set up with the Spotify desktop app, which powers the button in the background, as soon as they start playing the music. Your fans will never have to leave your site.

For more information on the Spotify Play Button, head this way.

About Spotify

Spotify is an award-winning digital music service that gives you on-demand access to millions of tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Spotify is available in 13 countries: USA, UK, Sweden, Finland, Norway, Denmark, France, Germany, Switzerland, Austria, Belgium, The Netherlands and Spain, with more than 10 million active users, and over 3 million paying subscribers. www.spotify.com

Further information

For more information, please email the Spotify press office at press@spotify.com

Product images, pictures of grinning management and hi-res logos can all be found here: http://www.spotify.com/about/press