Music discovery on Spotify gets personal

Finding the music that fits your life just got a whole lot simpler

With great power comes great responsibility. Snoop Dogg or The Stones? Skrillex or Shakira? Marley or Metallica? Sure, millions of songs in your pocket has changed the way you listen to music, but can you figure out what to play on a lazy Sunday afternoon?

From today, music discovery becomes truly personal. It becomes central to the Spotify experience as the service brings artists and fans closer together than ever before.

Spotify’s latest, greatest upgrade will see a whole host of powerful discovery features introduced across its desktop, mobile and new web player platforms over the coming weeks.

“Users tell us they don’t know what to listen to, and artists tell us they want to connect more closely with fans” says Daniel Ek, CEO and founder at Spotify. “So we’re creating a new and personalised way of finding great music.”

Here’s what’s coming…

Introducing the all-new Follow tab. Now you can get music recommendations from only your most trusted musical influences. Follow friends, artists, influencers and media to get updated on what they’re listening to in real time.

The Follow tab also shows you your Facebook friends, as well as recommending you friends and trendsetters you may find interesting. You’ll also be able to see who you follow and who follows your profile.

  • Simply click on the Follow button of friends, artists, trendsetters, editors and experts to connect with the people who turn you on to the music you love.
  • Artists can now share their music with the world like never before

Want to hear Obama’s playlist as he prepares for a big speech? Or check out what David Guetta is listening to this week? Now you can. Artists, celebrities and media from around the world are ready to share their music with you, including:

  • Metallica
  • Barack Obama
  • Katy Perry
  • David Guetta
  • Justin Bieber
  • KCRW
  • Bruno Mars
  • Huffington Post
  • Pearl Jam
  • People Magazine
  • Entertainment Weekly
  • Lady Antebellum
  • Trey Songz
  • Wiz Khalifa
  • Slash

Also making its grand debut: the all-new Discover tab. Your hunt for the right music is over. Combining the best technology and social tools with content from Pitchfork, Songkick and Tunigo, and many more, Spotify’s Discover feed continually seeks out the most relevant content and brings it right to you. The page will include:

  • New single and album releases from the artists you follow
  • All the music and playlists shared by influencers you follow
  • Intelligent recommendations based on your listening history including music, reviews, and concerts

Plus, we’ve made a ton of additional improvements:

  • Introducing Audio Preview – with our new Audio Preview feature you can dip into new music without moving away from the song you’re playing. If you like what you hear you can save it for later or start it right away.
  • New Collection – a new way to save music that you love, or want to listen to at a later time. No more having to create a playlist for your favourite album, just click the ‘add’ symbol and it will be added to your collection.
  • Mobile push notifications for new album releases – never miss new music from your favourite artists ever again. As soon as new music from artists you follow hits Spotify, you’ll receive a mobile alert.
  • Additional improvements include – a more curated social feed; better personalised Profile page; redesigned Artist pages.

“Our music influences are as individual as we are,” says Ek. “Maybe you discover new songs or artists by reading reviews, listening to the radio, or sharing with friends. Maybe you go to a lot of concerts, love making cool playlists, or want to know what the people you care about are getting in to. Spotify now brings all of this together.”

Spotify’s Follow features will roll out as part of a desktop app update in the coming weeks, with a full cross-platform upgrade arriving next year.

For further information, screenshots, images and videos, check out our press pack:

To view Spotify’s full presentation given today in New York, please visit our YouTube channel:


Notes to Editors

For more information please contact:

Graham James


The Outcast Agency

Content partners for the Discover tab include:

  • Tunigo
  • Songkick
  • Soundrop
  • Bandsintown
  • Guardian
  • NME
  • Share My Playlists
  • The FADER
  • Eventim
  • Gaffa
  • Oor
  • Intro
  • Timeout
  • Armada
  • SPIN
  • Expressen
  • Pitchfork
  • Dagbladet
  • Fasterlouder

Artists, celebrities and media partners for the Follow Tab are:

  • Slash
  • Justin Bieber
  • Armin van Buuren
  • Shakira
  • Katy Perry
  • David Guetta
  • One Direction
  • The Wanted
  • Bruno Mars
  • Maroon 5
  • Usher
  • Ke$ha (Kesha)
  • The xx
  • Barack Obama
  • Daniel Ek
  • NME
  • Ashton Kutcher
  • Metallica
  • Phoenix
  • Bridigit Mendler
  • Enrique Iglesias
  • Lana Del Rey
  • Ellie Goulding
  • Ed Sheeran
  • Lou Reed
  • The Game
  • Mac Miller
  • Robin Thicke
  • Keith Urban
  • Lady Antebellum
  • Atmosphere
  • Wiz Khalifa
  • Owl City
  • Kendrick Lamar
  • Cazzette
  • Macklemore & Ryan Lewis
  • Hunter Hayes
  • Youngblood Hawke
  • Alt-j
  • Steve Aoki
  • Young The Giant
  • Pearl Jam
  • Matchbox 20
  • Huffington Post
  • We Are Hunted
  • Jerrod Neiman
  • Love & Theft
  • Casey James
  • Guardian
  • Esquire
  • Kix Brooks
  • The Script
  • Karmin
  • Ciara
  • Future
  • People Magazine
  • The Fray
  • Cher Lloyd
  • Rita Ora
  • KCRW
  • Katie Couric
  • Cody Simpson
  • Trey Songz
  • Jason Aldean
  • Ryan Bingham
  • Entertainment Weekly
  • James Durbin
  • Civil Twilight
  • Mike Shinoda (Linkin Park)
  • Good Morning America
  • Sean Parker
  • Jason Derulo
  • Rachel Zoe
  • Blake Shelton
  • Dana White (UFC)

About Spotify

Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks*. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Spotify is available in 17 countries: USA, UK, Sweden, Finland, Norway, Denmark, France, Switzerland, Germany, Austria, Belgium, The Netherlands, Spain, Australia, New Zealand, Ireland and Luxembourg with more than 20 million active users, and over 5 million paying subscribers.

* Number of tracks licensed globally. Catalogue size varies per market.


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