Spotify acquires MightyTV; Ad tech veteran Brian Adams joins the band

Today we are pleased to welcome the team from MightyTV to Spotify. The company is led by Founder/CEO Brian Adams who will be joining Spotify as VP of Technology, focusing on advertising and marketing technology solutions. Brian will use his vast knowledge of programmatic advertising and personalized recommendations to further develop Spotify’s advertising products, as […]


Spotify and Waze partner to enhance your in-car listening experience

Listening to music in the car just got better. Today, Spotify and Waze team up to bring your favorite artists and music along for the ride – directly into the Waze app – making your commute or next road trip more enjoyable. Available to Android users only, users will be able to get the best […]


Spotify acquires Sonalytic

We’re happy to announce that Sonalytic is joining the Spotify family. The Sonalytic team is passionate about creating technology to improve the music ecosystem for artists and fans. Their advancements in audio feature detection will be used in several ways to advance Spotify’s mission: from improving Spotify’s personalized playlists to matching songs with compositions to […]


Spotify and Headspace partner to encourage meditation and mindfulness

Mindful music fans are in for a treat as today Spotify officially launches a partnership with Headspace, the digital health and happiness platform that provides guided meditation sessions and mindfulness training. Starting today, users in Sweden, Norway, Finland and Denmark can subscribe to both Spotify Premium and Headspace for one fantastic monthly price of 149 […]


Spotify acquires Preact

Today we’re pleased to welcome the team from Preact to Spotify! Launched in 2012, Preact is a cloud-based service that helps companies acquire new subscribers and retain current customers. The team at Preact specializes in predicting and informing consumer behavior around subscription sign-ups and upgrades through advanced analytics, behavioral science and machine learning techniques. “Finding […]


Spotify arrives in Japan

We announced today at a press event in Tokyo that Spotify has launched on an invite-only basis in Japan, on mobile, tablet, desktop and PlayStation® consoles. We’re the first  “freemium” music service to give Japanese music lovers access to music from their favorite domestic and international artists. “We’re incredibly excited to launch Spotify with a […]


Rediscover your favorite music with Daily Mix

Today we’re putting your personal music taste front and center with the launch of Daily Mix, a series of playlists with near endless playback that combines your favorite tracks with new songs we think you’ll love, minus the effort that goes into creating the perfect listening session. With Daily Mix, you will tune into a […]


Spotify partners with Tinder to swipe up the volume

Introducing Spotify’s newest match: Tinder. Starting today, we’re helping to integrate music tastes into the swiping experience. Tinder already suggests matches based on your swiping preferences, mutual friends and common interests, but now you can broadcast your personal Anthem on your Tinder profile, display and preview music clips from your top artists on Spotify and […]


Release Radar: Your personalized playlist of the newest releases

All the new releases from the artists you love, in a single playlist Missed out on the latest single your favorite artist just dropped? Don’t worry, we’ve got you covered with our brand new, just for you, personalized new releases playlist: Release Radar. Rolling out today, staying on top of the latest singles by your […]


Discover Weekly reaches nearly 5 billion tracks streamed since launch

You heard that right. Thanks to over 40 million listeners who love Discover Weekly, nearly 5 billion tracks have been streamed since it launched in July of 2015. Updated every Monday morning, Discover Weekly gives you the best-ever music recommendations, tailored specifically to you and delivered as a weekly mixtape of awesome, completely personalized music. […]