3UK, Spotify and HTC Hero join forces to make the internet’s hottest music service truly mobile

This November, 3 UK will launch an exciting three way partnership with Spotify – the world’s most talked-about music service – and multiple award winning* HTC Hero. With a history in mobile music and an unrivalled emphasis on mobile internet, 3 is the first UK operator to bundle Spotify Premium into a compelling tariff and handset offer.

The HTC Hero will be the first Android handset to launch on 3. Featuring a highly responsive touch screen, excellent internet experience and 5MP camera, the HTC Hero gives customers the flexibility to personalise their handset with multiple home screens and thousands of applications available from Android Marketplace. With internet credentials like these, the HTC Hero is a perfect partner for 3’s network which is designed and built for the mobile internet.

Winner of the Stuff Awards 2009 – Audio Gadget of the Year and T3’s Innovation of the Year, Spotify gives millions of people in the UK the ability to instantly access a universal jukebox of high-quality music on their desktops and mobile phones. Spotify on 3 delivers this extensive jukebox over its 3G network and provides access to playlists while offline.

Spotify Mobile will initially be available only on the HTC Hero. For £35 a month over 24 months and an upfront fee of £99, the package includes;

  • Unlimited Spotify Premium for mobile and PC for 24months (worth £240)
  • 750 minutes to other mobiles
  • Unlimited texts
  • Unlimited 3 -to – 3 calls
  • Unlimited email, internet browsing and Facebook®
  • Free Skype™-to –Skype calls

Charlotte Blanchard, Director of Products & Services at 3 says: “This partnership continues our commitment to bring popular internet services to our customers. Spotify Mobile is a fantastic digital service which gives consumers the ability to enjoy and share music in an affordable way.

As a first step we’ve built this service into an attractive, well-priced package with the HTC Hero. Over time our deal with Spotify will extend across a range of our products including Mobile Broadband.”

Faisal Galaria, Global Head of Business Development at Spotify, comments: “This is a very exciting deal for Spotify. We’re intent on offering people a high quality, simple yet powerful portable music experience at a fair price and we’re thrilled to be working with 3 to bring Spotify to UK music fans.”

Jon French, Executive Director UK & IE HTC Europe, adds: “The HTC Hero is about personalised communication and therefore has a natural synergy with Spotify and 3. The Android platform gives the consumer the option to tailor their Hero to their specific wants and needs. Whether it’s listening to the music they love or communicating with friends and family via a range of internet services, the Hero allows you the freedom to use your phone as you please.”

To register interest in Spotify on 3 go to www.three.co.uk/spotify

*Stuff Magazine Award – Gadget of the Year
T3 Magazine Awards – Phone of the Year and Gadget of the Year
Mobile Choice Consumer Award – Phone of the Year

Notes to Editors

About 3 UK

3 is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected at home or abroad. To do this we’re building the UK’s best high-speed mobile broadband network. 3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Macau and Sweden.

About Spotify

Spotify is an innovative digital music service offering music fans
instant access to a world of music. Spotify enables on-demand
streaming of audio content and aims to be a better alternative to
music piracy by offering a superior user experience, while monetising
licensed content with both an ad-supported, free-to-the-user model and
a premium, paid model. Spotify brings fans closer to the music and
artists they love, and provides a marketplace for additional products
such as live events, music downloads and more. www.spotify.com

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that is sparked by how the mobile phone can improve how people live and communicate.
The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com

HTC Hero Specifications

5 Mega Pixel touch screen handset

3.2” TFT LCD capacitive touch screen, 320 x480

HSDPA, AGPS, 3.5mm connection

512 MB Internal memory, supports up to 8GB SD Card

Slim tablet 112 x 56.2x 14.35mm, 135g

Stereo Bluetooth

Android OS

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