Say hello to the most entertaining Spotify ever

  • Listen and watch: Spotify evolves into your 24-hour entertainment destination

Spotify is on a mission. With over 25 billion listening hours under the hood since our launch seven years ago, we’re obsessed with figuring out how to bring music into every part of your life, wherever you are, whatever you’re doing, whatever your mood.

More than ever, you’re telling us what you want: the best music to fit your mood and moment mixed with great entertainment throughout your day.

We understand that how music fits into your life is as powerful as the music itself. So today we’re rolling out a richer mobile music experience built around your day, bringing you the music you love when you need it most. Introducing:

  • The Now start page. From the time you wake up until tonight’s party, the Now start page serves you the right music day and night. Need a Monday morning playlist pick-me-up? Done. The right tunes to help you focus after lunch? We’ve got you covered. And because Now learns what you like, you’ll be sure to hear the right music – selected from our in-house experts and your personal collection – whatever the occasion. Recommendations will adapt over time to fit your taste and mood.
  • Spotify Running. Every week millions of you lace up and hit the road to Spotify. Music is the perfect running companion but sometimes you need even more motivation to push on. That’s why Spotify Running is all about helping you go the extra mile.We’ve combined the best music on the planet – recommendations based on your listening history, multiple-genre playlists and original running compositions written by some of the world’s foremost DJs and composers – all tuned to your tempo and seamlessly transitioned to ensure you’ll never miss a beat. Start running and Spotify will detect your tempo, matching the perfect music in time to your step – making you a harder, better, faster, stronger runner.
  • And that’s not all: this Summer we’re teaming up with Nike to bring new music experiences to their audiences around the globe. And later this year, you’ll be able to access the new Spotify Running experience through the Nike+ app. We’re also integrating the RunKeeper app with Spotify Running later this year.

On top of our improved music experience, we’re also introducing an expanded world of entertainment built around you:

  • More Than Music. For the first time, Spotify is adding video clips and audio shows to the music mix. We know there are times in the day you want to switch between music to catch up on the latest news, listen to your favourite podcast or simply watch something fun. And with a stellar range of entertainment to choose from there’s something for everyone. Spotify will suggest video and audio shows for you to watch and learn what you love. 
  • Spotify Originals. We’re also serving up an exciting slate of original content to entertain your day. Check out our Running Originals – music specifically designed for running that dynamically adapts to your running tempo. A total of six original tracks, all found within Spotify Running, are available at launch. We’re also introducing a range of exclusive content, from Dance Move of the Day produced by Amy Poehler’s Smart Girls brand, to specially curated radio shows presented by artists including Icona Pop, Jungle and Tyler the Creator.
  • Spotify now comes packed with entertainment, news and clips from the likes of ABC, Adult Swim, BBC, Comedy Central, Condé Nast Entertainment, ESPN, Fusion, Maker Studios, NBCUniversal, TBS, TED and Vice News, with much more to come (see Notes to Editors for full entertainment roster).

“We’re bringing you a deeper, richer, more immersive Spotify experience,” says Daniel Ek, Founder and CEO at Spotify. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we’re just getting started.”

The new Now experience will begin rolling out today to iPhone users in the US, UK, Germany and Sweden – with more markets and platforms to follow in the near future. Spotify Running will start rolling out to iPhone users globally today.

That’s entertainment.

 

Notes to Editors:

Launch video:

 

Spotify Running video:

 

Press Pack – includes hi-res video files and screenshots: click here

 

Spotify Originals – initial list of shows:

Presenting (audio): Artist-presented radio shows from the likes of Icona Pop, Tyler the Creator and the Odd Future crew, Jungle, Mike Skinner and Murkage present Tonga, Popjustice, Big Narstie and Rixton, with more big names to follow.

A Full English (video): A conversation between artists and personalities, widely separated by experience, who try to find common ground over a meal – a proper breakfast in this case.

Incoming (audio): A weekly audio show hosted by Joe Levy and guests, taking you through the best new music around.

Amy Poehler’s Smart Girls, Dance Move of the Day (video): A fun way for the adventurous to get their dance party started.

Guest List (video): Ever wondered what your fave music star sings in the shower? Or what they want played at their funeral? Tune in to find out.

Turntable (video):  Bringing chefs and musicians together for an intimate performance and meal.

These shows, with more to be added soon, complement our current original content roster which includes:

The Drop (video): Artists tell the story of how their new album came to life.

Spotify Sessions (audio and video): Intimate performances from the hottest new artists to living legends.

Landmark (audio and video): An aural history of some of the greatest records ever released, told by the legends who helped create them.

 

Show/partner details:

Global: Vice Media: Vice News; BBC Worldwide Entertainment Group: Top Gear, BBC Earth; Disney: Jimmy Kimmel Live, ESPN, Maker Studios, X-Games, Fusion; Turner Broadcasting: Adult Swim, Team Coco; Viacom: Comedy Central, MTV; TED: TED has created custom playlists of their popular Talks for Spotify, tailored especially for our new Now experience; Condé Nast Entertainment: Glamour, GQ, Vogue, Wired; Nerdist / Legendary Films & Digital Networks: The Nerdist Podcast, Nerdist News; Slate: Culture Gabfest, Daily Podcast; CBS Play.it; Epic TV: here you’ll find the best, original, lifestyle sports, featuring surfing, climbing, wingsuit, BASE, mountain biking, adventure sports, etc.; TWIT: This Week in Tech; Rightster: a global platform network for online video; Blucora Media: How Stuff Works, Stuff You Should Know, Stuff to Blow Your Mind; Elite Daily: Insights, 5 Stages, Generation Why; Tastemade: food, drink, travel for Millennials; PRX: 99% Invisible Podcast, The Moth Podcast; I am Rapaport: Actor/Director Michael Rapaport shares his strong, funny & offensive points of view on life, sports, music, film & everything in between; Harper Collins: Harper Audio Presents; American Public Media: Marketplace, The Splendid Table; Andreessen Horowitz: a16z Podcast; Fullscreen: a global network of content creators and brands; Gimlet: StartUp, Reply All; Public Radio International: The World, Sideshow; Libsyn: the world’s largest podcast network

US: Disney: Jimmy Kimmel Live, ESPN, Maker Studios, X Games, Fusion; NBCUniversal: Tonight Show starring Jimmy Fallon, Late Night with Seth Meyers, E! News, The Soup, The Grace Helbig Show, Brew Dogs; Turner Broadcasting: Adult Swim clips, Team Coco; Viacom: Comedy Central, MTV, VH1; BBC Worldwide Entertainment: Top Gear, BBC Earth, Dr Who; BBC Global News Ltd: BBC News; BBC Radio: Podcasts & Audio News; Vice Media: Vice News; TED: TED has created custom playlists of their popular Talks for Spotify, tailored especially for our new Now experience; Condé Nast Entertainment: Glamour, GQ, Vogue, Wired; Nerdist / Legendary Films & Digital Networks: The Nerdist Podcast, Nerdist News; Slate: Culture Gabfest, Daily Podcast; CBS Play.It; TWIT: This Week in Tech; Epic TV: here you’ll find the best, original, lifestyle sports, featuring surfing, climbing, wingsuit, BASE, mountain biking, adventure sports etc; Rightster: a global platform network for online video; Blucora Media: How Stuff Works, Stuff You Should Know, Stuff to Blow Your Mind; Elite Daily: Insights, 5 Stages, Generation Why; Tastemade: food, drink, travel for Millennials; PRX: 99% Invisible Podcast, The Moth Podcast; I am Rapaport: Actor/Director Michael Rapaport shares his strong, funny & offensive points of view on life, sports, music, film & everything in between; Harper Collins: Harper Audio Presents; American Public Media: Marketplace, The Splendid Table; WNYC Studios: Radiolab, Freakonomics Radio; Gimlet: StartUp, Reply All; Public Radio International: The World, Sideshow; Libsyn: the world’s largest podcast network; Fullscreen: a global network of content creators and brands; Andreessen Horowitz: a16z Podcast

UK: Turner Broadcasting: full episodes from Turner Broadcasting’s Adult Swim portfolio of original shows, including fan favourites such as Robot Chicken, Aqua Teen Hunger Force, Tim & Eric’s Awesome Show, and rising stars like Black Jesus, Rick and Morty, Mr Pickles and more; Disney International: Maker-on-Demand, Jimmy Kimmel Live, X Games, Fusion and Grantland; BBC Worldwide Entertainment Group: Top Gear, Dr Who, BBC Earth, BBC Brit; Viacom: Comedy Central, MTV; Financial Times; Epic TV: here you’ll find the best, original, lifestyle sports, featuring surfing, climbing, wingsuit, BASE, mountain biking, adventure sports etc; Rightster: a global platform network for online video; WNYC: Radiolab, Freakonomics Radio; Vice Media: Vice News; TED: TED has created custom playlists of their popular Talks for Spotify, tailored especially for our new Now experience; Condé Nast Entertainment: Glamour, GQ, Vogue, Wired; Nerdist / Legendary Films & Digital Networks: The Nerdist Podcast, Nerdist News; Slate: Culture Gabfest, Daily Podcast; CBS Play.It; TWIT: This Week in Tech; Blucora Media: How Stuff Works, Stuff You Should Know, Stuff to Blow Your Mind; Elite Daily: Insights, 5 Stages, Generation Why; Tastemade: food, drink, travel for Millennials; PRX: 99% Invisible Podcast, The Moth Podcast; I am Rapaport: Actor/Director Michael Rapaport shares his strong, funny & offensive points of view on life, sports, music, film & everything in between; Harper Collins: Harper Audio Presents; American Public Media: Marketplace, The Splendid Table; Gimlet: StartUp, Reply All; Public Radio International: The World, Sideshow; Libsyn: the world’s largest podcast network; Fullscreen: a global network of content creators and brands; Andreessen Horowitz: a16z Podcast 

Germany: Turner Broadcasting (Int’l): full episodes from Turner Broadcasting’s Adult Swim portfolio of original shows, including fan favourites such as Robot Chicken, Aqua Teen Hunger Force, Tim & Eric’s Awesome Show, and rising stars like Black Jesus, Rick and Morty, Mr Pickles and more; ARD: Deutschland Radio, Bayerischer Rundfunk; MediaKraft Networks: Germany’s largest online video producer; Vice Media: Vice News; BBC Worldwide Entertainment Group: Top Gear, Dr Who, BBC Earth, BBC Brit; BBC Global News Ltd: BBC News; BBC Radio: Podcasts & Audio News; Viacom: Comedy Central, MTV; Disney: Jimmy Kimmel Live, Maker Studios; TED: TED has created custom playlists of their popular Talks for Spotify, tailored especially for our new Now experience; Rightster: a global platform network for online video; Condé Nast Entertainment: Glamour, GQ, Vogue, Wired; Nerdist / Legendary Films & Digital Networks: The Nerdist Podcast, Nerdist News; Slate: Culture Gabfest, Daily Podcast; CBS Play.it; Epic TV: here you’ll find the best, original, extreme sports, featuring surfing, climbing, wingsuit, BASE, mountain biking, adventure sports etc; TWIT: This Week in Tech; Blucora Media: How Stuff Works, Stuff You Should Know, Stuff to Blow Your Mind; Elite Daily: Insights, 5 Stages, Generation Why; Tastemade: food, drink, travel for Millennials; PRX: 99% Invisible Podcast, The Moth Podcast; I am Rapaport: Actor/Director Michael Rapaport shares his strong, funny & offensive points of view on life, sports, music, film & everything in between; Harper Collins: Harper Audio Presents; American Public Media: Marketplace, The Splendid Table; Gimlet: StartUp, Reply All; Public Radio International: The World, Sideshow; Libsyn: the world’s largest podcast network; Fullscreen: a global network of content creators and brands; Andreessen Horowitz: a16z Podcast 

Sweden: Turner Broadcasting: full episodes from Turner Broadcasting’s Adult Swim portfolio of original shows, including fan favourites such as Robot Chicken, Aqua Teen Hunger Force, Tim & Eric’s Awesome Show, and rising stars like Black Jesus, Rick and Morty, Mr Pickles and more; SBS Discovery Sverige: Berg och Meltzer, Filip och Fredrik; Perfect Day Media: Alex & Sigges Podcast, Fredagspodden med Hannah & Amanda, I Am; Expressen; En varg söker sin pod, Pådden med Olsson och Ekwall; Aftonbladet; Lilla Drevet, #Fallet; Sveriges Radio; Ekot, P3 Dokumentär, P3 Om; Vice Media: Vice News; Viacom: Comedy Central, MTV; BBC Worldwide Entertainment Group: Top Gear, BBC Earth, BBC Brit, Dr Who, BBC Global News Ltd: BBC News; BBC Radio: Podcasts & Audio News; Disney: Jimmy Kimmel Live, Maker Studios; TED: TED has created custom playlists of their popular Talks for Spotify, tailored especially for our new Now experience; Condé Nast Entertainment: Glamour, GQ, Vogue, Wired; Nerdist / Legendary Films & Digital Networks: The Nerdist Podcast, Nerdist News; Slate: Culture Gabfest, Daily Podcast; CBS Play.it; Epic TV: here you’ll find the best, original, extreme sports, featuring surfing, climbing, wingsuit, BASE, mountain biking, adventure sports etc; Rightster: a global platform network for online video; TWIT: This Week in Tech; Blucora Media: How Stuff Works, Stuff You Should Know, Stuff to Blow Your Mind; Elite Daily: Insights, 5 Stages, Generation Why; Tastemade: food, drink, travel for Millennials; PRX: 99% Invisible Podcast, The Moth Podcast; I am Rapaport: Actor/Director Michael Rapaport shares his strong, funny & offensive points of view on life, sports, music, film & everything in between; Harper Collins: Harper Audio Presents; American Public Media: Marketplace, The Splendid Table; Gimlet: StartUp, Reply All; Public Radio International: The World, Sideshow; Libsyn: the world’s largest podcast network; Fullscreen: a global network of content creators and brands; Andreessen Horowitz: a16z Podcast